Strategy & Focus
Sharpen positioning, prioritize ruthlessly, and align the team around the few things that actually move the business forward.
Strategic today. Successful tomorrow.
Guidance for early-stage founders who are building the future.
Let's ConnectMy Story
I help startups grow with clarity, strategy and confidence.
After years of building, scaling, and advising startups, I saw one thing clearly: great ideas need more than passion — they need the right guidance.
Purple Kiwi was born from my belief that founders deserve a partner who's equal parts strategist, problem-solver, and cheerleader.
I work alongside early-stage founders to turn complex challenges into clear next steps — so they can build smarter, grow faster, and lead with confidence.
Strategic today. Successful tomorrow.
What I Do
A strategic partner for the work that matters most.
From the first product decision to the next round of capital — I work with founders on the high-leverage moves that shape the trajectory of the company.
Growth & GTM
Build a go-to-market motion that compounds — pricing, sales, partnerships, and the metrics that prove it's working.
Fundraising Prep
Narrative, deck, model, and investor strategy. Walk into the room knowing exactly why this company, why now, and why you.
Founder Coaching
A confidential thinking partner for the decisions that don't fit on a roadmap — hiring, conflict, energy, and the long game.
Board & Advisory
Serve as a board member or formal advisor — bringing a steady hand, sharp questions, and a network you can actually use.
Product & AI Strategy
Shape product direction in an AI-native world — what to build, what to buy, and where leverage actually lives.
How I Work
Clear. Supportive. Strategic. Human.
I communicate with clarity and empathy. I break down complexity, offer practical advice, and empower founders to make confident decisions.
01
Clarity
I help you see what matters and focus on what's next.
02
Growth
I'm obsessed with helping startups scale sustainably.
03
Trust
I build real relationships based on honesty and reliability.
04
Impact
I care about building companies that create real value.
Let's Connect
Ready to build smarter?
If you're an early-stage founder navigating strategy, growth, fundraising, or the in-between — book a 30-minute intro call. No pitch, no pressure.